Positioning & Pricing

The Businessology Roadshow

Finding your business’s niche is difficult. Once you do, pricing your services is even more tricky. Join The Businessology Show hosts CPA/coach, Jason Blumer, and designer/founder/advisor, Dan Mall, as they lead a one-day workshop to help you navigate the nuances of great positioning and pricing.

San Francisco—$495

October 23, 2014

Hotel Zetta

Register

Use code “EARLYBIRDSF” at checkout for $200 off before September 15

New York City—$495

August 19, 2014

Harvest Headquarters

It’s over!

Schedule

If you run an agency, freelance, or are thinking about going out on your own, this roadshow is just for you. Here’s what we’ll be covering:

8:30–9:00 Registration & Refreshments
9:00–9:30

Keynote

Positioning with Intent
9:30–9:45

Individual working session

Finding Your Positioning
9:45–10:30

Group working session

Narrowing Your Positioning
10:30–11:00

Individual working session

Writing a Positioning Statement
11:00–12:00

Group working session

Sharing and Critique
12:00–1:30 Lunch
1:30–2:00

Keynote

Pricing with Intention
2:00–2:30

Individual working session

Pricing Briefs
2:30–3:15

Individual working session

Price Anchoring
3:15–4:15

Group working session

Sharing and Critique
4:15–4:45

Individual working session

Identifying & Getting Your Dream Clients
4:45–5:15 Takeaways
5:15–5:30 Wrap-Up

San Francisco Oct 23, 2014

We’ll workshop at the fantastic Hotel Zetta, conveniently sandwiched between San Francisco’s SoMa district, Mid-Market and Union Square. There’s something in the air where some of the hottest tech companies do business, and you’ll be breathing it in!

As a bonus, Workflow Max will graciously be hosting a pre-workshop reception on October 22—the night before the workshop—at 7pm at Xero Headquarters.

Register

Image: Wikipedia

NYC Aug 19, 2014

We’ll be meeting at the awesome Harvest headquarters, conveniently located between Midtown and Lower Manhattan. Great vibe, great shopping, and a Shake Shack just a block away!

It’s over!

Image: Wikipedia

Extras

If that’s not enough, we’re offering a special opportunity for those of you that want some extra face-time with Jason and Dan. We’re only opening 4 spots for a special dinner, right after our workshop. You’ll dine at one of the best San Francisco restaurants and have a chance to talk shop and pick Jason and Dan’s brains along with 3 other workshop attendees. Don’t miss it!

Register for the San Francisco post-workshop dinner

And, of course, don’t miss our free podcast, The Businessology Show, where Jason and Dan talk about all things related to the business of design and the design of business. Cheers!